Back-to-school: Stores ready for multiple shopper missions earn high grades
When summer winds down, moms begin thinking ahead to the structure of the Back-to-School season. Compared with warm-weather freedoms, BTS is all about getting the family fully back on schedule. School, work and after-school activities wreak havoc with household timing of meals.
Here are tips on how supermarkets can help:
• Emphasize "brain food" for learning and energy foods that help everyone excel. Mom wants to make her entire family "advantaged" for success. Highlight essentials for nutritious sit-down meals at home and tasty treats for study break at school. She feels in control and "back on task" with ConAgra Foods brands as Chef Boyardee®, Banquet®, Peter Pan®, Manwich® and Kid Cuisine®. And she makes kids happy with snacks such as Snack Pack®, Orville Redenbacher's® and Crunch 'n Munch®.
1 TNS Shopper 360 Survey, 2010
IN THIS ARTICLE
When summer winds down, moms begin thinking ahead to the structure of the Back-to-School season...
Figuring out what to cook for dinner can be stressful, especially when families are juggling conflicting schedules nearly every day...
Outdoor cooks will soon be firing up grills across America. Make your destination sizzle with combined displays of BBQ foods and grilling essentials...
There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation...
Summer is synonymous with grilled hot dogs. They're an all-family pleaser. So why not create a meal destination center around such popular summertime fare...
Hebrew National's new 'better-than-a-hotdog-hotdog' campaign
Supermarket News Articles
Back-to-School Results Portend Lingering Weakness
Student Gift Cards at Supervalu
To ensure you continue to receive ConAgra Foods e-mails, please add firstname.lastname@example.org to your address book.
ConAgra Foods, Inc. All Rights Reserved. ConAgra Foods, One ConAgra Drive, Omaha, NE 68102
Your email address has not been given to any third parties. You received this email because you have an existing business relationship with Supermarket News. Periodically, we will inform you of special offers and new products from third party mailers pertaining to your profession or possible interests. If you do not wish to be contacted with these offers via email, please click here to opt-out.
Supermarket News | Penton Media | 249 W. 17th Street | New York, NY 10011 | Privacy Statement