CAMDEN, N.J., January 14, 2009 – Campbell Soup Company (NYSE: CPB) is helping people to make healthier food choices with a new web application designed to personalize the government’s dietary recommendations from MyPyramid. The new online calculator was created by Campbell as part of its ongoing effort to support the MyPyramid Corporate Challenge – a Government/Science/Industry effort to educate the public on balanced eating and physical activity in an effort to help combat obesity. The tool was launched today to coincide with the U.S. Department of Agriculture (USDA) Small Changes Summit in Washington, held to showcase accomplishments of Corporate Challenge partners.
MyPyramid is the latest food guide created by the USDA to provide recommendations for the amount of fruits, vegetables, dairy, grains, meat and beans that people should consume each day. It also recommends that people engage in regular physical activity to maintain a healthy lifestyle. This new Campbell application shows people how Campbell products can help them meet their dietary needs.
“We know that eating well can be challenging,” said Chor-San Khoo, Ph.D., Vice President of Campbell’s Global Nutrition & Health. “As a charter member of the MyPyramid Corporate Challenge, we are excited to launch this online application that helps educate the public on healthy eating. It shows the small changes people can make to get more vegetables and whole grains with options that are lower in fat, sodium and calories while enjoying convenient Campbell products, including Campbell’s soups, V8 juices, Prego Italian sauces and Pepperidge Farm breads and crackers.”
Campbell’s MyPyramid tool is located in the Nutrition & Wellness section of the Campbell’s website www.CampbellSoup.com. People can personalize the application by simply entering their age, gender, weight and height and activity level into the calculator. Then, as they “mouse over” the MyPyramid visual, the calculator provides recommended intake for each food group and suggests convenient Campbell products and recipes that can help them to meet those goals.
People can register on the site and use the personalized tool on repeat visits to the site. The site also provides sample menus for different calorie and sodium levels that feature Campbell products as a way to help build a healthy diet.
About the USDA MyPyramid Corporate Challenge
The Corporate Challenge offers companies the opportunity to promote the Dietary Guidelines in a way that is most useful to the people they work with. Since its introduction on June 10, 2008, over 50 companies and trade associations have developed new ideas, programs, products, and promotions that have involved either customers or employees. The wide range of innovation has touched people where they purchase and prepare food and where they work and play. Corporate Challenge members include food companies, consumer electronic companies, apparel companies, game companies, and others. All companies that participate in Partnering with MyPyramid are identified on the MyPyramid.gov website.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.CampbellSoup.com