Company Supports Partnership with On-Pack Promotion, Royal Soup Day at World Headquarters, and Lollipop Theater Network Event
CAMDEN, N.J., December 18, 2008 - Campbell Soup Company (NYSE: CPB) announced today its first-ever major movie partnership, one with Universal Pictures’ animated adventure “The Tale of Despereaux” for its condensed soup brands. As part of its partnership, Campbell has released a special on-pack promotion on 50 million labels of participating Campbell’s Chicken Noodle and Tomato soup cans. In addition, Campbell is offering interactive opportunities for kids at myslurp.com and supporting the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.