Changing the game in microwave popcorn As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers that have been preventing category growth in recent years. What did it learn? Microwave popcorn is not top of mind for 42 percent of shoppers1, a key insight that is driving ConAgra Foods to launch multiple product, packaging and promotional innovations to change the game in microwave popcorn. Things got started last November with Orville ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.