The 2011 Child Hunger Ends Here (CHEH) campaign will merge consumers, retailers and ConAgra Foods brands in a large-scale effort to stem a stark problem worsened by the nation’s economy: nearly one-in-four kids in America is “food insecure,” meaning they don't always know where their next meal will come from, according to the latest U.S. Department of Agriculture figures....ReadySetEat™ website solves weeknight dinner dilemmas
Did you know 57 percent of households make their dinner decisions within an hour before mealtime? That’s why ConAgra Foods just launched www.ReadySetEat.com, the site caters to cooks with a lot on their plates who don’t have much time to think about what’s actually going on their dinner plates...
Food retailers can gain plenty – up to $700 million in incremental sales, in fact – by helping households ease the weeknight dinner burden. And it could be as simple as getting each household in the United States to buy just one additional meal a year from a food retailer instead of carrying out that meal from a restaurant, according to Tim Miller, senior director of shopper insights at ConAgra Foods...
The quick transition from holiday to post-holiday mindset presents the sharpest contrast of the year for consumers. But it is a positive shift, with people moving from a time of emotional stress and social flux to a more predictable regimen of rules and routines.
Retailers can ease weeknight dinner planning by using ConAgra Foods’ insights to provide season-focused shopper solutions for Mom.
Sourcing: Target: 35 Dinners Taken Home from Restaurant/person/year Source: NPD 24th Annual Eating Patterns in America, 2009 Population estimate, 2011: 313,232,000 Source: US Census Bureau Cost of In-Home Dinner from Grocery Store: $2.50 Source: Various estimates: NPD cost of in-home meal ($2.37); The Simpledollar.com # of US Groc Stores, $2MM+: 36,000 Source: Progressive Grocer CAG Share of Center Store: 3.4321$2MM+ Supermarket 2IRI 52 Weeks ending 3/29/10
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