![]() | January/February 2011 |
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| Relieving childhood hunger, together A full-year roadmap to weeknight dinners ![]() |
The quick transition from holiday to post-holiday mindset presents the sharpest contrast of the year for consumers. But it is a positive shift, with people moving from a time of emotional stress and social flux to a more predictable regimen of rules and routines.
Retailers can ease weeknight dinner planning by using ConAgra Foods’ insights to provide season-focused shopper solutions for Mom. Sourcing: Target: 35 Dinners Taken Home from Restaurant/person/year Source: NPD 24th Annual Eating Patterns in America, 2009 Population estimate, 2011: 313,232,000 Source: US Census Bureau Cost of In-Home Dinner from Grocery Store: $2.50 Source: Various estimates: NPD cost of in-home meal ($2.37); The Simpledollar.com # of US Groc Stores, $2MM+: 36,000 Source: Progressive Grocer CAG Share of Center Store: 3.4321$2MM+ Supermarket 2IRI 52 Weeks ending 3/29/10 | |||||||||||
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