Retailer print circulars tell compelling stories about company marketing strategies, according to data from ECRM, which tracks ad trends in its MarketGate Ad Comparisons program. This week SN launches its new Data Points feature by showing how retailer ad strategies differ, including with circular frequency, ad density (number of ad blocks), private label promotion, and other factors. More information about the tables here appears in the top Viewpoints column on page 8.SOURCE: ECRM, 12-month ...

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