B2B | Shopper Connection | October/November 2010 Grow categories in a SNAP The addition of 3 million United States households to the Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps) in October raises the number of eligible households to 18 million and creates new promotional and merchandising opportunities with the early-in-the-month dollar flow. Majority of eligible families receive their federal funds on electronic cards within the first two weeks of ...

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