Microwave popcorn packaging: it's in the bowl Since its introduction in 1984, microwave popcorn packaging has remained essentially unchanged for 25 years. Now ConAgra Foods is ready to bring some real pop—and sales growth—to the category to meet the needs of today's consumer. The company's proprietary research shows that people want their microwave popcorn to be even easier to pop and serve. They want to eat it on the fly (without having to grab—and dirty—a separate bowl) as soon as it's ...

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