Healthy options offering convenience and sacrifice-free taste dominated the food and beverage top ten Pacesetters, led by Kraft South Beach Diet and Dreyer‘s Edy‘s Slow Churned ice cream
Within non-foods, leading new brands offered enhanced performance and new varieties; Gillette Fusion topped the list, while Tide with Febreze captured the number two spot
The proportion of Pacesetters offering new varieties increased substantially versus the historical average as consumer choice continues to multiply; market trends will drive more targeted varieties over the next several years
Growth in the use of new recipes, new formulas and new technologies points to increased manufacturer efforts to create sustainable differentiation with new brands
After a lull in the number of new products introduced with convenience benefits over the past two years, convenience is back and is stronger than ever with a host of successful new life-simplifying products.