Summer inspires food freedom
Families eat lighter and freer in the summer—think grilled foods, salads, fruits and treats. Meals are more spontaneous and time is less of a factor with more daylight hours, fewer rigid schedules, and fun on the brain—all of which sets this seasonal tone for mom. Her more relaxed state of mind allows this free flow to happen.
Food also mixes with outdoor activities such as picnics, cookouts, pool and beach parties that bring friends and neighbors together. Children's play dates give mom a chance to instantly put smiles on many faces —with pudding, popcorn, peanut butter or deli meat sandwiches and other fun foods.
Supermarkets should be at the center of summer activities. Popular promotion themes from ConAgra Foods help ensure the food store's place—and past strong results—make it likely they'll be repeated again in 2011. Two examples:
Lessons learned? Summer is when mom is open to try more kinds of foods that go with the family fun.
1 ConAgra MLC Analysis F11, P1
IN THIS ARTICLE
Families eat lighter and freer in
As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers...
Since its introduction in 1984, microwave popcorn packaging has remained essentially unchanged for 25 years...
Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide...
SEE ORVILLE REDENBACHER'S
To ensure you continue to receive ConAgra Foods e-mails, please add firstname.lastname@example.org to your address book.
ConAgra Foods, Inc. All Rights Reserved. ConAgra Foods, One ConAgra Drive, Omaha, NE 68102
Your email address has not been given to any third parties. You received this email because you have an existing business relationship with Supermarket News. Periodically, we will inform you of special offers and new products from third party mailers pertaining to your profession or possible interests. If you do not wish to be contacted with these offers via email, please click here to opt-out.
Supermarket News | Penton Media | 249 W. 17th Street | New York, NY 10011 | Privacy Statement