Top off a fruitful season
While fruit sales approach $23 billion in annual volume, only 8 percent of Americans eat their daily recommended allowance of fruit. Yet some 85 percent agree they should eat more fruit.1 With Reddi-wip®, retailers have a great way to nudge consumers in that direction. Since Reddi-wip is only 15 calories per serving, spring and summer's strawberries, blueberries, blackberries and raspberries can be promoted not just as a nutritious snack but also as a sweet treat or dessert.
• Berry-buying households buy 30+ percent more units of refrigerated whipped topping than other households.2 Coolers already in the produce aisle, or highly graphic branded coolers from ConAgra Foods, keep Reddi-wip within easy reach of tempting berries in peak season. 1 Mintel Fruit Trends Report 2009, NET data 2009. IN THIS ARTICLE |
There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation.
Cross-merchandising Reddi-wip with berries and fruit in season can be a powerful win-win— nutritionally for consumers, financially for stores:
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