Consumers Printed More Than 4 Million Recipes
CAMDEN, N.J., June 16, 2009 - Campbell Soup Company (NYSE:CPB) announced today that traffic to its Campbell's Kitchen Web site (www.campbellskitchen.com) increased by 60 percent from September 2008 through May 2009. Recipes printed from the site helped drive strong soup sales for the first nine months of the Campbell's fiscal year, as previously reported, especially condensed cooking soups such as "Campbell's" Cream of Mushroom and other varieties used by people to prepare meals at home. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.