B2B | Shopper Connection | June 2010 What's for dinner? More say 'frozen' The usual American dinnertime is unlike anything Norman Rockwell depicted. People often fit the meal in between tasks and activities and are usually in no mood for lengthy meal prep. "We rarely cook from scratch anymore. We're on the move. Double-income families are more prevalent, and people want convenient alternatives that help them produce a family meal," notes John Plaso, vice president-business development, ...

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