"We have to undo decades of thinking about how to get shoppers into our stores, and start thinking about how to get our stores into the lives and hands of our customers," FMI CEO Leslie G. Sarasin tells the Future Connect audience Tuesday. (Photos by Greg Cohen/ProView Events)
ORLANDO, Fla. — Supermarkets used to believe that they were the center of the universe around which their customers revolved, but in today’s world that is no longer the case, said Leslie G. Sarasin, president and chief executive officer, Food Marketing Institute. Addressing the audience at FMI’s 2013 Future Connect conference here on Tuesday, Sarasin cited research that details the changes under way in the marketplace, including more and more competition from ...
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