LAS VEGAS — Supermarkets can't control the price of meat but they can control how they market the department, according to an executive of the National Cattleman's Beef Association. "You can build a program around cost savings or the fact you cut the meat yourself or the quality of what you sell or selling larger package sizes or smaller packages with a lower price per unit," Trevor Amen, director of market intelligence, B2B marketing for the association, told a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.