Event Merchandising at The Markets
Kevin Weatherill, president and chief executive officer of The Markets, Bellingham, Wash., said his company seeks to boost sales by using event merchandising to encourage customers to buy several items at a time to duplicate the products on display. “We focus on making the shopping experience more fun and interesting by trying to slow customers down at displays with foods we make ourselves — nothing packaged — so if they want to re-create it at home, they have to buy ...
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