LAS VEGAS — Social media is "the new world order of how we communicate," so independents have to make plans for how they'll participate, Dennis Host, director of marketing, Coborn's, said during an NGA Show panel here. "You have to be there because your customers are there," he said. "Your employees are there." This session tied into the release of two new updates in a social media report from the Coca-Cola Retailing Research Council (CCRRC ...
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