Farmers’ market formats like Sprouts and Fresh Thyme are going after the transitional health-oriented consumer — one migrating away from conventional options on the road to becoming a loyal natural and organic shopper, executives from the two companies told an industry audience in Anaheim, Calif. “Food is a $600 billion industry, and natural and organics account for $100 billion, and we consider our consumer to be anyone who buys food,” Jim Nielsen, COO for ...

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