What will the grocery shopper of tomorrow want from their supermarkets? Many of the same things they want today, as it turns out — including a smoother checkout experience, a more personalized relationship with their store, and more helpful product information. After surveying more than 1,000 grocery shoppers for its new report, “Front of the line: How grocers can get ahead for the future,” PricewaterhouseCoopers concluded that shoppers do like shopping at their ...

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