It is becoming increasingly difficult for supermarket operators to play to the middle, said Leslie G. Sarasin, president and CEO, Food Marketing Institute, in her keynote address Wednesday at FMI Connect in Chicago. “For years there was a case for food retailers to maintain a mid-market strategy — don’t get too high, and offer good value. But today it’s a different day,” she told attendees. “Americans are choosing to go either up or down.” While some ...

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