Mobile and social media are merging technologies that need to be part of an overall strategy, not a separate course of action,  the author of "Socialnomics" told the National Grocers Association convention Tuesday in Las Vegas. It's not a choice anymore whether or not to get involved with digital media, Erik Qualman said.  "The only choice is how well you do it." CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. There's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.