U.S. retailers should look to the growth strategies of their European counterparts to achieve the same success, said speakers at the “Going Global — What Shoppers Wants; Retailers Need; What Brands Must Deliver” session at the Shopper Marketing Summit, Tuesday. “It won’t be so easy to grow business simply by opening more stores,” said Wendy Liebmann, CEO of WSL/Strategic Retail. “We need to look beyond our borders and traditional ways of doing ...
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