Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony last night at the Shopper Marketing Summit. The awards honor the most effective shopper marketing efforts. The gold, silver and bronze winners: Procter & Gamble, Leo Burnett/Arc Worldwide and Starcom MediaVest Group won a Gold in the Manufacturer: Awareness/Trial category for the “Pantene Weather Program,” along with contributing agencies, ...
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