As the leading U.S. certifier pursues a new vision, the fair trade movement is at a crossroads
At a time when mainstream supermarkets are posting the fastest fair trade growth of all channels at 17.1%, the future of the movement hangs in the balance. Much of it depends on a new direction pursued by non-profit Fair Trade USA (formerly TransFair USA), who citing a difference in perspective, will resign its position as the official U.S. member of Fairtrade Labelling Organizations International (FLO) on December 31. Part of FTUSA's focus — designed to double U.S. sales for fair trade ...
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