Safeway breaks new ground with a marketing strategy for its store-brand of natural products
What is 305 feet long, weighs 11,303 pounds and required 1,032 bolts to assemble? The world's longest picnic table. Safeway proudly holds the title after earning a Guinness World Record for assembling the table on National Picnic Day in June at Marina Green in San Francisco. As part of an out-of-the-box marketing event for its new Open Nature natural product line, the retailer invited more than 400 Safeway shoppers, employees and San Francisco Bay Area bloggers to attend a picnic lunch on ...
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