CHICAGO - Walgreens is in the midst of a major private-label consolidation that will pare some 75 brands down to just a few core lines. For instance, the Deerfield, Ill.-based drug chain will reduce 23 household product brands to about one or two. And some 22 consumer packaged brands will be cut to about six or seven, Laura Sturdevant, director of product development, private brands, said in a session at the annual Private Label Manufacturers Association's trade show. The event ran here ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.