Ahold’s U.S. loyalty expertise includes the ability to take advantage of the latest technologies to deliver offers in real time. That know-how is now finding its way to Europe, Schlicker said. “A lot of the program that we developed in the U.S. is now going to Europe to be implemented first in Albert Heijn.” That extends to the systems level. Ahold selected London-based EYC (Engage Your Customers) as its U.S. partner to support database and customer insights, and ...

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