Enhancing Private Label
Another activity that shows the impact of global cross-pollination is merchandising, in particular private label. Ahold is one of the most successful European private-label players, and it hopes to grow its U.S. private-label share to 40% from about 31% last year, Roquas said. “We in the U.S. were always impressed by Albert Heijn’s own-brand product and how they grew loyalty with it,” Schlicker said. Ahold USA leveraged that expertise in recent years, including ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.