Enhancing Private Label
Another activity that shows the impact of global cross-pollination is merchandising, in particular private label. Ahold is one of the most successful European private-label players, and it hopes to grow its U.S. private-label share to 40% from about 31% last year, Roquas said. “We in the U.S. were always impressed by Albert Heijn’s own-brand product and how they grew loyalty with it,” Schlicker said. Ahold USA leveraged that expertise in recent years, including ...
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