Ahold Relaunches Guaranteed Value Line

QUINCY, Mass. — Ahold’s U.S. chains here this week are introducing a new look and additional items to its Guaranteed Value private-label line.

The opening-price-point items have been reintroduced with bright orange and white labels and a new logo at Stop & Shop, Giant-Carlisle and Giant-Landover stores.

Stop & Shop this week said it would be adding new items to the 200 currently available in the Guaranteed Value line. The products carry average prices 20% to 25% below similar national brands. Around 60% of the items are priced at $2 or less, and more than 80 items are priced at less than $1, the company said.