GENEVA, Switzerland (FNS) -- Retailers and manufacturers in Europe plan to launch at least 10 Efficient Consumer Response pilot projects later this year to help fast-forward the initiative. Graham Booth, director of supply chain development at Tesco, Cheshunt, England, revealed the project plans at the first ECR Europe conference here last month. The conference was sponsored by CIES: the Food Business Forum; AIM: the European Brands Association; EAN International, and EuroCommerce. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.