GENEVA, Switzerland (FNS) -- Retailers and manufacturers in Europe plan to launch at least 10 Efficient Consumer Response pilot projects later this year to help fast-forward the initiative. Graham Booth, director of supply chain development at Tesco, Cheshunt, England, revealed the project plans at the first ECR Europe conference here last month. The conference was sponsored by CIES: the Food Business Forum; AIM: the European Brands Association; EAN International, and EuroCommerce. The ...

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