Even though the senior consumer may be "young at heart," the facts are that grip, strength, vision and the ability to distinguish colors diminish after age 40. Here are some ways that marketers can address these issues: er facilitate understanding product use and preparation and reduce the emphasis on reading. 3. Provide text that sharply contrasts with the background color. Colors that are too similar are more difficult to read. 4. Develop packages with opening mechanisms that do not ...

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