Promotional prepaid phone cards, which have been in the U.S. marketplace for the past five years, are gaining popularity among brand marketers. But most marketers have used them only as consumer premiums so far. Advocates say the creative potential has barely been scratched. Most agree that applications of the underlying communications technology -- with cards or without -- will be virtually unlimited in the years to come. Here are 17 ways brand marketers currently can use these cards: 1. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.