According to statistics from Information Resources Inc., Chicago, a number of store brand products continues to keep pace with national brands in several categories that generate more than $1 billion in annual sales in supermarkets. Here, SN offers snapshots of the leading categories. In some cases, we've chosen to run those numbers that are most representative of the category as a whole and have eliminated some of the smaller subcategories.
5,118,592
Unit Sales Chg: -2.0%
FROZEN DINNERS/ENTREES
Fz Dinners/Entrees
Dollar Sales: $4,828,038,144
Dollar Sales Chg: 6.2%
Unit Sales: $1,969,510,144
Unit Sales Chg: 0.3%
Private-Label Fz Dinners/Entrees
Dollar Sales: $100,923,760
Dollar Sales Chg: 28.1%
Unit Sales: $28,639,958
Unit Sales Chg: 19.3%
Other Fz Dinners/Entrees
Dollar Sales: $4,727,114,240
Dollar Sales Chg: 5.8%
Unit Sales: $1,940,870,144
Unit Sales Chg: 0.1%
TOILET TISSUE
Toilet Tissue
Dollar Sales: $4,587,918,848
Dollar Sales Chg: 9.8%
Unit Sales: $1,548,459,136
Unit Sales Chg: -1.9%
Private-Label Toilet Tissue
Dollar Sales: $494,018,208
Dollar Sales Chg: 17.6%
Unit Sales: $258,418,880
Unit Sales Chg: 1.4%
Other Toilet Tissue
Dollar Sales: $4,093,900,544
Dollar Sales Chg: 8.9%
Unit Sales: $1,292,040,192
Unit Sales Chg: -2.5%
PAPER TOWELS
Paper Towels
Dollar Sales: $2,792,746,496
Dollar Sales Chg: 5.9%
Unit Sales: $1,348,514,560
Unit Sales Chg: -7.9%
Private-Label Paper Towels
Dollar Sales: $424,804,992
Dollar Sales Chg: 10.0%
Unit Sales: $317,926,112
Unit Sales Chg: -3.5%
Other Paper Towels
Dollar Sales: $2,367,941,632
Dollar Sales Chg: 5.2%
Unit Sales: $1,030,588,416
Unit Sales Chg: -9.2%
DOG FOOD
Canned Dog Food
Dollar Sales: $934,361,864
Dollar Sales Chg: 2.2%
Unit Sales: $1,548,119,936
Unit Sales Chg: -1.4%
Private-Label Canned Dog Food
Dollar Sales: $142,193,904
Dollar Sales Chg: 9.0%
Unit Sales: $268,868,768
Unit Sales Chg: 11.0%
Other Canned Dog Food
Dollar Sales: $792,167,744
Dollar Sales Chg: 1.1%
Unit Sales: $1,279,251,072
Unit Sales Chg: -3.6%
Dry Dog Food
Dollar Sales: $2,761,673,728
Dollar Sales Chg: 5.9%
Unit Sales: $339,488,320
Unit Sales Chg: 0.2%
Private-Label Dry Dog Food
Dollar Sales: $539,458,176
Dollar Sales Chg: 3.2%
Unit Sales: $80,561,880
Unit Sales Chg: 0.2%
Other Dry Dog Food
Dollar Sales: $2,222,215,424
Dollar Sales Chg: 6.6%
Unit Sales: $258,926,448
Unit Sales Chg: 0.2%
DIAPERS
Diapers
Dollar Sales: $4,182,891,520
Dollar Sales Chg: 0.2%
Unit Sales: $362,522,656
Unit Sales Chg: -8.8%
Private-Label Disposable
Diaper/Training Pants
Dollar Sales: $842,448,512
Dollar Sales Chg: 22.9%
Unit Sales: $100,661,552
Unit Sales Chg: 7.3%
Other Disposable
Diaper/Training Pants
Dollar Sales: $3,340,443,136
Dollar Sales Chg: -4.3%
Unit Sales: $261,861,104
Unit Sales Chg: -13.7%
BREAKFAST MEAT
Refrigerated Bacon
Dollar Sales: $1,910,742,784
Dollar Sales Chg: 9.1%
Unit Sales: $651,484,800
Unit Sales Chg: 3.0%
Private-Label Refrigerated Bacon
Dollar Sales: $353,277,632
Dollar Sales Chg: 7.1%
Unit Sales: $131,381,056
Unit Sales Chg: 1.2%
Other Refrigerated Bacon
Dollar Sales: $1,557,465,088
Dollar Sales Chg: 9.5%
Unit Sales: $520,103,744
Unit Sales Chg: 3.5%
Refrigerated Breakfast
Sausage/Ham
Dollar Sales: $814,041,408
Dollar Sales Chg: 7.1%
Unit Sales: $316,198,720
Unit Sales Chg: 0.8%
Private-Label Rfg Breakfast Sausage
Dollar Sales: $59,895,792
Dollar Sales Chg: 11.4%
Unit Sales: $26,316,044
Unit Sales Chg: 2.2%
Other Rfg Breakfast
Sausage/Ham
Dollar Sales: $754,145,600
Dollar Sales Chg: 6.8%
Unit Sales: $289,882,688
Unit Sales Chg: 0.6%
FROZEN PIZZA
Frozen Pizza
Dollar Sales: $2,524,971,264
Dollar Sales Chg: 5.6%
Unit Sales: $926,489,280
Unit Sales Chg: 5.8%
Private-Label Frozen Pizza
Dollar Sales: $147,725,424
Dollar Sales Chg: 17.0%
Unit Sales: $78,393,864
Unit Sales Chg: 22.7%
Other Frozen Pizza
Dollar Sales: $2,377,245,952
Dollar Sales Chg: 5.0%
Unit Sales: $848,095,424
Unit Sales Chg: 4.5%
FOOD & TRASH BAGS
Garbage/Trash Bags (no lawn or leaf)
Dollar Sales: $1,085,645,568
Dollar Sales Chg: 0.0%
Unit Sales: $334,798,560
Unit Sales Chg: -4.0%
Private-Label Garbage/
Trash Bags
Dollar Sales: $271,317,056
Dollar Sales Chg: 7.7%
Unit Sales: $112,480,000
Unit Sales Chg: 5.3%
Other Garbage/Trash Bags
Dollar Sales: $814,328,512
Dollar Sales Chg: -2.3%
Unit Sales: $222,318,560
Unit Sales Chg: -8.1%
Sandwich/Freezer/Food Storage
Dollar Sales: $1,020,475,456
Dollar Sales Chg: 11.0%
Unit Sales: $490,829,024
Unit Sales Chg: 6.2%
Private-Label Sandwich/
Freezer Food Storage
Dollar Sales: $299,389,536
Dollar Sales Chg: 28.1%
Unit Sales: $185,236,464
Unit Sales Chg: 21.2%
Other Sandwich/Freezer/
Food Storage
Dollar Sales: $721,085,952
Dollar Sales Chg: 5.2%
Unit Sales: $305,592,544
Unit Sales Chg: -1.3%
PICKLES/RELISH/OLIVES
Olives
Dollar Sales: $422,142,824
Dollar Sales Chg: 1.7%
Unit Sales: $301,805,056
Unit Sales Chg: -3.0%
Private-Label
Olives
Dollar Sales: $195,983,216
Dollar Sales Chg: 8.1%
Unit Sales: $156,374,928
Unit Sales Chg: 3.4%
Other Olives
Dollar Sales: $226,159,392
Dollar Sales Chg: -3.3%
Unit Sales: $145,430,128
Unit Sales Chg: -9.2%
Pickles
Dollar Sales: $639,229,952
Dollar Sales Chg: -1.0%
Unit Sales: $287,019,104
Unit Sales Chg: -3.5%
Private-Label Pickles
Dollar Sales: $179,585,888
Dollar Sales Chg: 8.3%
Unit Sales: $94,442,848
Unit Sales Chg: 5.5%
Other Pickles
Dollar Sales: $459,644,096
Dollar Sales Chg: -4.2%
Unit Sales: $192,576,272
Unit Sales Chg: -7.3%
Relish
Dollar Sales: $117,905,512
Dollar Sales Chg: 3.7%
Unit Sales: $84,309,088
Unit Sales Chg: 1.5%
Private-Label Relish
Dollar Sales: $38,853,692
Dollar Sales Chg: 5.4%
Unit Sales: $30,316,626
Unit Sales Chg: 4.5%
Other Relish
Dollar Sales: $79,051,816
Dollar Sales Chg: 2.9%
Unit Sales: $53,992,460
Unit Sales Chg: -0.1%
SALAD DRESSINGS
(shelf stable pourable)
Pourable Salad Dressing (shelf stable)
Dollar Sales: $1,497,095,040
Dollar Sales Chg: 2.4%
Unit Sales: $678,841,856
Unit Sales Chg: -0.3%
Private-Label Pourable Dressing
Dollar Sales: $105,895,384
Dollar Sales Chg: 5.8%
Unit Sales: $58,060,704
Unit Sales Chg: 3.4%
Other Pourable Dressing
Dollar Sales: $1,391,199,616
Dollar Sales Chg: 2.2%
Unit Sales: $620,781,184
Unit Sales Chg: -0.6%
Source: Information Resources Inc.
