MALVERN, Pa. -- Forget figure skating as a draw. Acme Markets used free food for a year and three-minute shopping sprees as a 1994 Winter Olympics sales promotion. To enter the sweepstakes, shoppers filled out coupons available in ads, circulars and at the stores, and deposited them in either of two boxes in the stores. The promotion ran from Jan. 30 until Feb. 26. Acme broke the promotion with full-page color ads in Sunday newspapers, showing a cartoon-figure shopper skiing down the ...

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