CHICAGO -- An estimated 200 executives, almost double the number of a year ago, are expected to attend the third annual Electronic Marketing Conference later this month. The two-day event will focus on a wide range of strategic issues in the electronic marketing arena, from both a domestic and an international point of view, said Carlene Thissen, president of Retail Systems Consulting. One issue that will be addressed in some depth is quantifying performance results from electronic ...

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