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2004 FMI CONVENTION WORKSHOP SCHEDULE

Sunday, May 2.m. Speaks 2004 -- It's All About Sales!Grand Ballroom. Speaker: Michael Sansolo, Senior Vice President, Food Marketing Institute.3:45-5 P.M.SUPER SESSION. Expanding the Paradigm -- Lessons From America's Best Led Companies. Grand Ballroom. Speaker: To be announced.Monday, May 3 8:15-11A.M.SUPER SESSION: Solutions For Growth: How Do Shoppers Pick Where They Shop? Consumer Purchasing and

Sunday, May 2

.m. Speaks 2004 -- It's All About Sales!

Grand Ballroom. Speaker: Michael Sansolo, Senior Vice President, Food Marketing Institute.

3:45-5 P.M.

SUPER SESSION. Expanding the Paradigm -- Lessons From America's Best Led Companies. Grand Ballroom. Speaker: To be announced.

Monday, May 3 8:15-11A.M.

SUPER SESSION: Solutions For Growth: How Do Shoppers Pick Where They Shop? Consumer Purchasing and Shopping Patterns. Grand Ballroom. Speakers: Michael Sansolo, senior vice president, Food Marketing Institute; William McEwan, president & CEO, Sobeys; others to be announced.

SUPER SESSION: Solutions for Growth: Repositioning the Center Store. Grand Ballroom. Moderator: Kevin Ervin Kelley, principal, Shook Kelley. Speakers: Denise M. Morrison, president, global sales, Campbell Soup Co.; others to be announced.

SUPER SESSION: Solutions for Growth: Building Sales in Fresh Foods Categories. Grand Ballroom. Moderator: Kevin Ervin Kelley, principal, Shook Kelley. Chair: Thomas E. Stenzel, president & CEO, United Fresh Fruit & Vegetable Association. Other speakers to be announced.

LEARNING LAB: Whose Shelf Is it Anyway? This Isn't a Multiple Choice Question. Room S102. Speaker: Brian F. Harris, chairman, The Partnering Group; retail and supplier speakers to be announced.

LEARNING LAB: Growing Sales Through Superior Customer Service. Room S103. Speaker: Gregory P. Smith, president , Chart Your Course International.

LEARNING LAB: Ethnic Merchandising: Building Your Bottom Line. Room S104. Facilitator: Bill Bishop, president, Willard Bishop Consulting. Speakers: David Morse, president and CEO, New American Dimensions; Terry Soto, principal, About Marketing Solutions; other speakers to be announced.

SUPER SESSION: Solutions for Growth: Re-Making the Supermarket Experience. Grand Ballroom. Speaker: Kevin Ervin Kelley, principal, Shook Kelley.

Tuesday, May 4

SUPER SESSION: Achieving Double Digit Growth When Others Cannot. Grand Ballroom. Speaker: Michael Treacy, chief strategist and co-founder, Jen3 Partners.

SUPER SESSION: Solutions for Growth: Building Sales in Opportunity Categories. Grand Ballroom. Speaker: To be announced.

SUPER SESSION: Twenty Trends for 2010: Retailing in an Age of Uncertainty. Grand Ballroom. Speaker: Tom Rubel, president and CEO, Retail Forward.

LEARNING LAB: Competing Against Super Centers -- and Winning. Room S102. Speaker: Mike DeFabis, Management Support Services.

LEARNING LAB: The Obesity Opportunity: Shrinking Waistlines, Building Bottom Lines. Room S103. Facilitator: Kevin Coupe, content guy, MorningNewsBeat.com. Speakers: Ed Slaughter, director, Advertising and Trend Research, Rodale; Laurie Demeritt, president and COO, the Hartman Group; additional speakers to be announced.

CLOSING SUPER SESSION: 10 Top Retailers ...10 Top Tactics to Top Last Year's Sales. Grand Ballroom. Speaker: Harold Lloyd, president, H. Lloyd and Associates.

Category Close-Ups

SUNDAY, MAY 2

11 a.m., South Hall 1 -- New Product Trends for 2004. Speaker: Valerie Skala, VP, Analytic Product Management & Development, Information Resources Inc.

11 a.m. South Hall 2 -- Private Label: Capitalizing on Growth Categories and Innovative New Products. Speaker: To be announced.

Noon, South Hall 1 -- Leveraging the Co-Branding Power of Food and Pharmacy. Speaker: Karl Speak, president, Beyond Marketing Thought.

Noon, South Hall 2 -- Retail Out-of-Stocks: An Examination of Causes and Consumer Responses. Speaker: Emory University.

1 p.m., South Hall 1 -- A Medicare Drug Benefit: What Does it Mean for Retail Pharmacy? Speakers: Donald W. Moran, president, The Moran Co.; retail pharmacy executive to be announced.

1 p.m., South Hall 2 -- The 50+ Shopper ... Gold not Grey. Speakers: Gary Stibel, founder and principal, and Tom Hayes, principal, The New England Consulting Group.

2 p.m., South Hall 1 -- Understanding the Value of the Pharmaceutical Consumer. Speaker: Maura Ehlebracht, Homescan associate director, ACNielsen.

2 p.m., South Hall 2 -- Building Sales and Profits in Center Store. Speakers: Tim Manning, vice president of marketing, KhiMetrics.

3 p.m., South Hall 1 -- Getting a Handle on Rising Health Care Costs. Speaker: Tom Keay, president, K-Management Resources.

3 p.m., South Hall 2 -- Are You Delivering What Your Customers Want? -- A Tesco Case Study. Speakers: Clive Humby, chairman, and Steve Goodroe, CEO, dunnhumbyUSA.

MONDAY, MAY 3

11 a.m., South Hall 1 -- Supermarket Advertising -- Why Are Supermarkets Not Super Marketers? Speakers: Gary Stibel, founder and principal, and Tom Hayes, principal, The New England Consulting Group.

11 a.m., South Hall 2 -- Are You Prepared? The Future of Sales & Merchandising Organizations. Speakers: Jim Sheehan, strategic process leader, Shaw's Supermarkets; Karen Spooner, senior manager of e-business and pricing, Kraft Foods.

Noon, South Hall 1 -- Gaining a Competitive Edge on Mass Merchandisers -- How Supermarkets Can Eliminate Channel Erosion. Speakers: Sue Kleg, Catalina Marketing; Duane Clement, Alliance Research & Ahold USA.

Noon, South Hall 2 -- Compensation: For Love or Money. Speaker: Tom Keay, president, K-Management Resources .

1 p.m., South Hall 1 -- Capitalizing on Growth Categories in Center Store. Speaker: Information Resources Inc.

1 p.m., South Hall 2 -- Channel Blurring: A Consumer Perspective. Speaker: Todd Hale, senior vice president, Consumer Insights, ACNielsen.

2 p.m., South Hall 1 -- The Impact of Trade Promotions on Industry Growth & Profitability. Speaker: Accenture.

2 p.m., South Hall 2 -- Is Low Carb a Fad? Speaker: Gus Valen, CEO, The Valen Group.

3 p.m., South Hall 1 -- The Price Is Not Right! When Competing on Price Is Bad for Your Business. Speaker: To be announced.

3 p.m., South Hall 2 -- It's Not Your Mother's Supermarket Anymore! Speakers: Janis Gaudelli, senior manager, Trendspotter Marketing, Teen People.

TUESDAY, MAY 4

11 a.m., South Hall 1 -- Managing The Power Shift -- Retail Growth Through Customer-Focused Innovation. Speaker: Ted Zittell, partner affiliate, McMillan Doolittle.

11 a.m., South Hall 2 -- Category Performance Improvement: Growing Sales and Profit While Defending Against Cross-Channel Competitors. Speaker: Mir Aamir, principal, A.T. Kearney.

Noon, South Hall 1 -- Managing Store Traffic, Maximizing Profit. Speaker: Herb Sorensen, president, Sorensen Associates.

Noon, South Hall 2 -- Driving RFID Implementation. Speaker: Peter Abel, senior partner/co-founder, ePC Group.

1 p.m., South Hall 1 -- From Ethnic to Mainstream: Successful Marketing to a Multicultural America. Speaker: To be announced.

1 p.m., South Hall 2 -- Trade-Up Strategies to Drive Meat Department Sales & Profitability. Speaker: Mark Boyer, partner, PMG.

2 p.m., South Hall 1 -- What are the Hottest New Product Trends for the Latino Market? Speaker: To be announced.

2 p.m., South Hall 2 -- Are Internet Coupons Good for Your Business? Speaker: Dadi Akhavan, chief operating officer, E-Centives.