NEW YORK — Zena exotic fruit jams. Elephant Pepper spices. Baobab Gold sauce. These are just some of the African products available in A&P's Food Emporium stores.
“We're proud to support the African economy by promoting international commerce of these delicious and natural African products,” Michael Corsello, Food Emporium's Center Store senior merchant, told SN.
All 16 Food Emporium stores carry such delicacies as Elephant Pepper spices, made with chilies grown by rural farmers to deter elephants from raiding their subsistence crops; Baobab Gold Sauce, made with a blend of Baobab fruit and spices; and Honey Care Africa, a 100% pure, natural and organic honey produced in Kenya.
In September, the so-called “Taste of Africa” assortment was the subject of a chainwide promotion.
The consul general of South Africa, Fikile Magubane, visited Food Emporium's BridgeMarket store, located at 59th Street and First Avenue, Sept. 20 for a special ribbon-cutting ceremony and cocktail reception. African food and wine samples were distributed to shoppers.
While other Food Emporium stores integrate the products in the international section, the BridgeMarket store has a designated “African” section within the international foods department.
“We're continuously expanding our international products, because we feel it is important to offer customers products from various regions of the world that are not typically found in local supermarkets,” Corsello said.
