Sun protection factors (SPF's) over 30 are driving sales in the $500 million plus sunscreen category. However, if pending Food and Drug Administration (FDA) regulations are finally passed, supermarkets could see their top selling sunscreen stockkeeping units pulled from shelves. Causing much controversy is a proposed FDA regulation that would limit sun protection factor values on a sunscreen label to 30, creating a new 30+ category. This could mean fewer SKU's in a category retailers attest ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.