Key development: Shifting children-aimed advertising to emphasize healthful products. What's next: Expanding internationally, particularly to China, Brazil, Mexico and Russia. Most food and beverage companies these days are addressing growing demand for more healthful products. Kraft Foods is going a step further. This year, the packaged-goods giant stopped advertising some snacks to children under 12, and introduced ads for healthful products. "We firmly believe in self-regulation and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.