Key development: Sales of condensed soups up 6% through the fiscal 2005 third quarter. What's next: Expanding gravity-fed shelving to other soups. Any discussion of innovation in Center Store has to include Campbell Soup Co. The Camden, N.J.-based manufacturer has in recent years invigorated the soup category with such merchandising solutions as the iQ Shelf Maximizer, a gravity-feeding shelf-display system for condensed soups now in about 14,000 retail locations, and new product launches ...
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