At least two supermarket chains offer 49-cent rental rates on an everyday basis, but executives at SN's video roundtable were skeptical about the viability of these programs. "I don't see how they can make money. They might be using it as a traffic builder," said Jeff Olson, video coordinator at Copps Corp., Stevens Point, Wis. "What do you do after that if it doesn't work for you?" asked Tom Hembree, vice president of operations at K-VA-T Food Stores, Grundy, Va. While Clifford Feiock, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.