DALLAS -- Efficient Consumer Response is working, but success does not come cheap. The grocery industry expects to invest $4.5 billion in ECR activities during 1995, an increase of 50% over the $3 billion it spent in 1994, according to a new industry survey by Kurt Salmon Associates, New York. That spending increase is anticipated despite a mixed assessment of ECR results by responding companies. Half the manufacturers and brokers, as well as 44% of the wholesalers and retailers, said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.