SCHAUMBURG, Ill. -- Almost two-thirds of all households participate in frequent-shopper programs, according to research by ACNielsen U.S. here. ird annual frequent-shopper study compiled responses from nearly 41,000 households. The percentages of households participating in frequent-shopper programs vary widely in different areas of the country. The Top 5 markets are Chicago, where 97% of households participate in at least one program; Phoenix, at 95%; Los Angeles, at 93%; Denver, 92%; and ...
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