SAN DIEGO -- 7-Eleven believes its ability to use sales data and knowledge of its consumers' buying habits "give us a cutting-edge opportunity to become the Wal-Mart of the convenience-store business or to make a run at being the best retailer in the world," Jim Keyes, president and chief executive officer, said here last week. Speaking at the Reinventing CPG Summit 2004, a conference sponsored by Information Resources Inc., Chicago, Keyes said he bases his optimism on the Dallas-based ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.