BOISE, Idaho -- Albertson's here touted its specialty breads as 98% fat-free in a newspaper ad that ran recently in a west Florida newspaper.
ultigrain with flaxseed. The breads were 16 ounces and priced at $2.99.
With an illustration of four loaves of crusty breads, the ad ran beneath a line that said "No time to cook? Try our service deli. Complement your meal with one of our seven distinctive flavors. Baked fresh daily in our bakery."
While the ad appeared to be part of the deli ad, a source at the 826-unit chain's corporate office here said the breads are not being cross merchandised in the deli within the stores. He confirmed, however, that they are available in the chain's in-store bakeries in all divisions.