HELSINKI, Finland -- Kesko, a wholesaler based here, has revamped the marketing and merchandising strategy of its independent grocery retailers in an attempt to centralize control. The cooperative supplier has reidentified the banners of its 1,900 independent supermarket customers and aligned them under a unified "K" theme, which includes four separate format styles. In effect, the wholesaler has moved closer to the chain-store concept, but without taking ownership control of the stores. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.