Imagine a wholesaler confronting one of its largest retail customers with concrete evidence that many of its business practices are simply unprofitable for both parties. The wholesaler shows that its partner is ordering an abundance of less-than-truckload orders at high-activity times. That its receiving docks are a source of high labor costs and inefficient storage. That its scarce electronic data interchange usage has cut the gains from its high sales volumes. "It may be as simple as ...

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