The citrus juice category is finding its glass half empty. Low-carb diets and a record-setting crop in both Florida and Brazil have left too many oranges lying around and not enough consumers to eat them or drink their juice. The news isn't much better for grapefruit juice, which has been suffering through a slump already several years old. As a result, supermarket retailers and citrus marketers are reaching into their bag of tricks, trying everything they can to boost sales. In some ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.