MALVERN, Pa. -- Acme Markets here ran a full-page image ad starring doughnuts recently. hree-quarters of the page was occupied by a photograph of doughnuts on platters. The platters were on top of a table that also held a cup of coffee, a creamer, a glass of orange juice and a small crock of kitchen utensils. Underneath the photo in large type ran this message: "Dunk a donut for 25 cents each. Try Acme's new and improved, better- tasting donuts and fresh baked bagels! Just 25 cents each." ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.