MALVERN, Pa. -- Acme Markets here more than doubled its sales of Wyler's and FlavorAid drink mixes, Mondo Fruit Squeezers and FlavorIce frozen treats when it ran a promotion in conjunction with Jel Sert, the brands' manufacturer. As part of the month-long Checkout Prizes Instant Game promotion, shoppers who purchased any two Jel Sert products were instantly entered into the contest when the products were scanned at the register. The grand prize was a home computer. First prizes were CD-ROM ...

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